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  • Writer's pictureDenis Ankrah

Where should you place your online videos?

Video marketing has become one of the most effective ways to generate leads, brand awareness, and create strong social media presents.

Video marketing can be a versatile eye-catching form of advertising. You can integrate your personality and style into video marketing and web videos in a way that text simply can't match. We all know how entertaining brochures can be, but when was the last time you read one of those pamphlets taped beneath your windshield wiper? Not only can videos help you reach a wider audience and capture the attention of potential clients, but they can also help you maintain a fun, youthful, and fresh method to open new doors and retain relationships with existing clients.

1. Your website

It's possible that this will be the platform with the fewest visitors. However, your website is still your company’s billboard, which means your business videos should be front and centre to attract potential customers’ attention right from the beginning.

2. Social media

Who doesn't visit social media sites at least 30 times every day? Even if a client hasn't visited your social media page since hitting the "like" button a long time ago, submitting your online video will allow it to appear in their newsfeed, reminding them of how great your company is and why they need you right now.

3. Your Storefront

When you play your company video on repeat at the storefront or in the waiting room between shows, you create an immediacy that draws customers in and makes a lasting impression.


A lot of businesses today have started to establish their own YouTube channels that present a fascinating, behind-the-scenes look and add an entirely new and personable level to the small business, which is an excellent example of video marketing's influence. Having your new ad play first when someone hits your channel is a terrific way to get things off to a good start and get your possible subscribers on their way to calling you.

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