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Lifestyle content shoot by Visual Theory Films in Winnipeg

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Reels · TikTok · Shorts · Vertical video

Social Media ContentCreation in Winnipeg

Short-form vertical video for Instagram Reels, TikTok, YouTube Shorts and LinkedIn, planned, filmed and edited in-house by the Winnipeg team behind our corporate, commercial and music video work.

Recent work

Recent social content

Recent captioned vertical clips filmed and edited by our team: a talking-to-camera piece for Mobile Tech Lab and an interview for the Canadian Race Relations Foundation, built for Reels, TikTok and Shorts. Tap to play.

Talking-to-camera clip · Mobile Tech Lab
Interview clip · Canadian Race Relations Foundation

What we make

Short-form video built for social

Brand content that looks like you, made for the way people actually watch: on a phone, often with the sound off.

01

Reels & TikToks

Short, vertical-first edits with a strong hook in the first seconds, cut to the platform's pace.

02

Talking-head & interview clips

Founders, staff, clients and spokespeople on camera, with clean audio, lighting and captions.

03

Event & behind-the-scenes content

Launches, community events and day-in-the-life footage. See event videography.

04

Product & food content

Products, dishes and your space, filmed to make people stop scrolling. See food photography.

05

Campaign cut-downs

Vertical and square versions of your bigger commercials and branded content.

06

Photos from the same shoot

Stills for your feed and website, captured in the same session. See commercial photography.

Who it's for

Social content for Winnipeg brands and organisations

  • Brands & local businesses: keep your Instagram, TikTok and LinkedIn active with content that actually looks like you.
  • Nonprofits & community organisations: short, shareable clips that keep your cause visible. See nonprofit video.
  • Restaurants, cafés & food brands: dishes, drinks and your space, filmed for Reels.
  • Events & organisations with a message: interviews and recaps your audience and partners will share.
  • Artists & creators: vertical cuts and teasers around a release. See music videos.
Fashion and lifestyle photo shoot by Visual Theory Films

How a content day works

From idea to posted

Free discovery call

Your brand, audience, platforms and goals.

Plan

Ideas, hooks, talking points and a shot list, so every minute of the content day counts.

Content day

We film several pieces in one session on location across Winnipeg, framed vertical-first, plus photos if you need them.

Edit

Cut for each platform, with captions, music and a colour grade.

Deliver & repeat

Ready-to-post files sent through online delivery, or posted to your channels for you, plus an optional monthly plan to keep your channels consistent.

Deliverables

Formats for every platform

Vertical 9:16

Full-screen video for Instagram Reels, TikTok, YouTube Shorts and Stories.

Square 1:1 & 4:5

Feed-friendly crops for Instagram, Facebook and LinkedIn posts.

Horizontal 16:9

Versions for YouTube, LinkedIn and your website when you need them.

Captions

Burned-in captions, including word-by-word styles, so your message lands with the sound off.

Photos

Edited stills from the same session, sized for social and web.

Delivery

We send your finished files through online delivery, or we can post them to your channels for you.

Who you'll work with

Filmed by a cinematographer, not a phone on a stick

Your content day is led by Denis Ankrah, founder, director and cinematographer of Visual Theory Films since 2014. The same eye for light, framing and story that goes into our commercials and music videos goes into every Reel and TikTok.

Pricing

Quoted to your goals

Every social media content project is quoted on the number of pieces, shoot time and locations. For ongoing content, see our monthly retainer packages below.

Monthly plans

Content retainer packages

An always-on content engine for brands that need consistent, scroll-stopping social video — without commissioning a new production every time.

Spark

For brands testing the waters with consistent short-form content.

$1,500 / month
  • 4 short-form videos per month (reels / TikTok / vertical)
  • Half-day shoot, once per month
  • Basic color grade + sound design
  • Captions, hashtags & titles for each video
  • Posting-ready exports (all platform aspect ratios)
  • 1 round of revisions per video
Most popular

Signal

For brands building real momentum across platforms.

$2,250 / month
  • 8 short-form videos per month
  • Full-day shoot, once per month
  • Signature color grade (Chromiq LUT-based workflow)
  • Monthly content calendar & shot list planning
  • Captions, hashtags, titles & descriptions for each video
  • 2 rounds of revisions per video
  • Priority scheduling over non-retainer clients

Amplify

For brands treating content as a core growth channel.

$3,000 / month
  • 12–16 short-form videos per month
  • Two shoot days per month (full or split days)
  • Signature color grade + custom LUT tuning for the brand
  • Full content calendar, strategy check-ins & performance review
  • Captions, hashtags, titles, descriptions & tags for every video
  • Unlimited minor revisions, 2 rounds of major revisions
  • 48-hour turnaround on priority requests

Retainers are billed monthly in advance and run on a rolling basis with a minimum 3-month commitment. Unused video deliverables do not roll over to the following month.

FAQ

Social media content FAQs

What's included in a monthly social media content plan?

Each plan is built around your goals and posting schedule. Our content retainer packages are Spark ($1,500/month: 4 short-form videos and a half-day shoot each month), Signal ($2,250/month: 8 short-form videos and a full-day shoot each month) and Amplify ($3,000/month: 12–16 short-form videos and two shoot days each month). Retainers are billed monthly in advance with a minimum 3-month commitment.

How many videos do we get from one content day?

It depends on how many ideas, locations and people we film. We'll map it out with you in the plan.

Do you add captions?

Yes. Our vertical edits can include burned-in captions, so your videos still work when people scroll with the sound off.

Can you shoot photos and video in the same session?

Yes. We shoot both photo and video, so one session can cover your Reels, TikToks and a set of photos for your feed and website.

How much does social media content cost?

Every project is quoted on the number of pieces, shoot time and locations. Book a free call and we'll send a quote.

How quickly will we get our content?

Turnaround depends on the scope of the project; we'll confirm timing in your quote.

Do you post or manage our social accounts?

We can post the finished content to your channels for you, or send you the files through online delivery.

Where do you work?

We're based in Winnipeg and film across Manitoba.

Start a project

Ready to fill your feed with content that works?

Tell us about your brand and your platforms. We'll suggest a plan for your first content day.

hello@visualtheoryfilms.com