Blog · Video production tips
The Visual Theory Blog
Notes on video production, music videos, lighting, colour and planning from our Winnipeg team.
How I Light a Corporate Interview with Two Lights
You don't need a studio or a truck full of gear to make your leadership team look great on camera. Here's how I light a corporate interview in a regular office with just two lights.
Understanding Corporate Video Pricing: What You Need to Know
When I first started exploring video production for business, I was surprised by how much the prices varied. It felt like every company quoted a different number, and I wasn’t sure what justified the cost. Over time, I learned that understanding corporate video pricing is about more than just the final number. It’s about knowing what goes into making a video that truly represents a brand and connects with its audience. In this post, I’ll walk you through the key factors that influence video...
Client-Centric Video Production: Tailoring Content to Your Needs
In today’s digital world, audiences are no longer drawn to generic content. They want stories that feel authentic, messages that...
How We Mastered the Video Production Process
Creating a compelling video is like telling a story with moving pictures. It’s a journey that takes you from a simple idea to a finished...
How Video Magic Boosts Your Brand Awareness Without You Even Knowing It
Getting your audience's attention in a world full of information can seem like an overwhelming task. Consider the things that really...
The Ultimate Guide to Video Production for Social Media: Boosting Engagement and Reach In today's Digital Landscape
Production for social media has become a crucial aspect of marketing strategies. Engaging videos can captivate your audience, boost...
The Role of Lighting in Professional Video Production
In the world of video production, lighting is more than an accessory; it's the backbone of every great visual story. Whether you're...
The Importance of Shot Lists in Video Production
In the competitive world of video production, organization and precision are key to creating compelling content. One indispensable tool...
Attention Winnipeg Businesses: Transform Your Training with Video Production Magic!"
Hey there! As an experienced video producer in Winnipeg, I've learned a thing or two about creating effective instructional content. In...
Where should you place your online videos?
Video marketing has become one of the most effective ways to generate leads, brand awareness, and create strong social media presents....
Gimbal or Handheld?
Gimbal or handheld is the question for many filmmakers and cinematographers. While both have their benefits, I tend to lean towards one...
How Much Do Music Videos Cost
When an artist approaches us and asks how much a music video cost, the better question to ask is how much money you have to work with....
How to choose music for your video project
The right background music can make your videos more engaging and impactful. It can stir emotions, create meaning, and lay rest in memory...
Vintage Lens for Video Production?
When I think of vintage I think of old, unique, nostalgic. Some may think of cheap which most of cases are true. But when it comes to...
Missing in Action
As you all know 2020 was a year to remember. Everything from natural disasters, mass protests, and of course the ongoing worldwide...
Do You Need a Storyboard
In today's "ADD" society It can be tempting to do without the pre-visualization process, especially when considering the evolution of...
Getting Ready
Pre-production is arguably the most stressful aspect of Music Video Production. Yes the shoot can be stressful and so can the edit but if...
Treatments for Music Videos
The word treatment is popular in the creative industry but the name does not give a clear idea of what it actually is. A treatment...
Is Color Grading Necessary
How important is the color grade in a video production? Very important. With films, commercials, music videos the grade is often the last...
What Makes Visual Theory Stand Out
Thanks for stopping by our blog. If you’re looking for more information about Visual Theory, you’ve come to the right place. About Visual...
Meet The Face Behind Visual Theory
We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll tell you how you can manage your...
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